It has been observed that there is an increasing consumption of ?instant? products such as instant noodles for the last couple of years (2.8 billion packs of bags in 2014) and was predicted to increase in the next years.
Instant noodles is mass of dried precooked noodles fused with oil, usually eaten after being soaked in boiling water for 3 to 5 minutes. Instant Noodles is such a product which has been popular due to social and economic changes. Filipino consumers are veering away from home cooked products and moving towards ready-to-eat meals as one of the results of increasing price of cooking oil and dual family earners becoming a norm. This contributes to the changes in consumer behavior towards purchased and usage of certain products. There are numerous products and services now available in the market. As a result of development in technology, product and services improvement has been possible. The development or advancement of technology is very evident nowadays. The factories and outlets can be found at Brgy.San Vicente, San Miguel and Tres Reyes.
Pancit Bato has been valued and patronized by the town?s people for the very long period of time as evidenced by many enterprises venturing into the production and selling of the products. There were eight (8) pancit producers in the municipality at the time of the study.
Moreover, it has become the source of income of the townspeople especially those who do not possess the necessary educational qualifications to get gainfully employed. The product has been part of the culture of Batoeños for more than 50 years already. As the name implies, it originated in the town of Bato, Province of Camarines Sur. Pancit Bato is one of many local pancit or noodles found in the Philippines.
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